Media Influence: Society


Social Media: Society

Media influence as discussed throughout the weeks has covered the issue of media influence on its audience both the positives and the negatives. Society adapts to growing technology and so does technology to society. With every large media outlet, comes advantages and disadvantages.

In the modern world we are confined to our space, our surroundings but what media does is that it helps us branch out for example Facebook does this without a doubt because communication is the staple basis of Facebook and the same applies to Twitter, and Instagram. These social networks pave the way for a one world culture of social network users. The problem is the downsides such as Bullying, a mere image of the world, depression, etc. The world moves forward and so does humanity with internet and world wide web.

Looking to old media we have our advantages of course like social networking, with the downsides always ever present and alarming. Old media such as TV and Film prove today that marketing of audiences is the purpose of old media, like new. TV and Films have long been discussed general in terms of purpose and content. What TV and Film does is that it expresses human themes, its realism and covers day to day events. However some exploit the means of marketing an audience. As a result people become almost brainwashed in a dramatic effect because old media and new media tells us almost what is normal and what is wrong. For example taking numerous selfies at a time is normal nowadays but go back ten years ago seeing someone taking selfies of themselves would certainly be seen as out of the ordinary and against the trend. Trends tells us what and what is not in trend. To be in trend is to be hip, to be out of trend is to be seen as bizarre and strange in the 21st century. Even groups of people that become apart of a subculture, is all a trend it is not strange nor is it a rebellious statement on society, because its not its just normal nowadays.

In the 21st looking at trends, social media is the creator of trends, whether it be started on Facebook, twitter or any other social network it happens. Old media is slowly dying out, not speaking of TV and Film of course because those two media prosper and will always for a long time. I am speaking of Radio, newspaper. Radio is not necessarily dying but it is less popular due to TV and online radio. Newspapers are dying due to online editions, basically what I am saying here is that new media, online newspapers will become more popular in years to come replacing print.

Below is a video, about the mass influence of Social Media

With social media, the audience is seen as passive but as a new media and English student I have to look at these things in depth. What I will say before leaving this post is that new media is the future and old media will always be present, but life will have its ups and downs like new media. Nothing is perfect but as a audience to media, we are reasons it is produced whether it is to make money, persuade us to buy something or join a community, there’s always a purpose. To conclude today, social media and new media is very important to society.


Social Media; Copyright


Social Media as the blog has discussed thoroughly in previous posts its advantages in terms of connectivity and professionalism. However we have bordered on the problems with social media and in particular with problems relating to new media issues of cyber bullying and propaganda. Now I want to look at the issue and its a very important and problematic issue because of its context, the problem and topic today is the issue with Copyright and social media.

Copyright 2015

Copy right law has been put into action thoroughly throughout the development and growth of the social media giant. The boom of social media meant people were able to upload content onto websites such as Facebook and Twitter, Instagram and Flickr without a problem. This paved the way for people to market themselves professionally, from artists to entrepreneurs the list was endless and still is to this day. However with such accessibility to these social media market to market yourself and products copyright became a major problem because people were exposing themselves to the world wide web and their content can be viewed and copyrighter illegally and legally on some grounds.

The access to such vast magnitude of social networks raises the stakes and issues of copyright and fair use. Sharing has become both genius and problematic. Sharing content is useful and very useful when publishing and publicizing whatever work that it is whether it be professional photographs, artwork, news, writing etc. It becomes a problem however on the ground of copyright because people can easily take your work and publish it as their own.



Pinterest is the fastest growing social media sharing platform. Pinterest allows users to share photos and videos from other users. Images that are not copyrighter and protected are subject to copyright infringement.

To quote: “Facebook claims more than 950 million users1 currently, 46 percent of whom are aged 45 or older,2, and Twitter has grown to more than 140 million monthly users,3 58 percent of whom are aged 35 or older.4 A relative newcomer to the group, Pinterest is now the third most popular social networking site behind Facebook and Twitter.5

Growing exceptionally fast since its launch in 2009, Pinterest now boasts more than 20 million users,6 of whom 64 percent are aged 35 or older and roughly 80 percent of whom are women. Not to be outdone, men are flocking to websites such as, a pinboard style site similar to Pinterest but designed with more traditionally “manly” interests in mind.7

“Sharing” is the idea behind websites such as Pinterest, Facebook, Twitter, and scores of others. Users share information, pictures and videos which are uploaded, downloaded, transferred, pinned and, well, shared with others who have similar interests.”- Article Link:

Pinterest has become a problem due to its rising popularity and growth in the world. Videos and photos are uploaded continuously on Pinterest. As a result people expose their content to copyright infringement. Facebook has also become a problem due to copyright problem due to sharing options and accessibility.

To briefly conclude, Copyright is a problem like privacy so as a result the social media platforms like Pinterest and Facebook need to take action to ensure content stays within the laws of Copyright ethical practice. As we upload more content we endanger our content to worldwide sharing and copyright infringement. We have to be more conscious and aware of what we are publishing and posting online because it is easy for another social media user of Pinterest or Facebook other, to use your photos for their sharing. As a result we do have to become more conscious and ensure that our photos and videos are copyrighted and protected for our own welfare and benefit.