Media Influence: Society

Source: irish21stcenturystudents.blogspot.com
Source: irish21stcenturystudents.blogspot.com

Social Media: Society

Media influence as discussed throughout the weeks has covered the issue of media influence on its audience both the positives and the negatives. Society adapts to growing technology and so does technology to society. With every large media outlet, comes advantages and disadvantages.

In the modern world we are confined to our space, our surroundings but what media does is that it helps us branch out for example Facebook does this without a doubt because communication is the staple basis of Facebook and the same applies to Twitter, and Instagram. These social networks pave the way for a one world culture of social network users. The problem is the downsides such as Bullying, a mere image of the world, depression, etc. The world moves forward and so does humanity with internet and world wide web.

Looking to old media we have our advantages of course like social networking, with the downsides always ever present and alarming. Old media such as TV and Film prove today that marketing of audiences is the purpose of old media, like new. TV and Films have long been discussed general in terms of purpose and content. What TV and Film does is that it expresses human themes, its realism and covers day to day events. However some exploit the means of marketing an audience. As a result people become almost brainwashed in a dramatic effect because old media and new media tells us almost what is normal and what is wrong. For example taking numerous selfies at a time is normal nowadays but go back ten years ago seeing someone taking selfies of themselves would certainly be seen as out of the ordinary and against the trend. Trends tells us what and what is not in trend. To be in trend is to be hip, to be out of trend is to be seen as bizarre and strange in the 21st century. Even groups of people that become apart of a subculture, is all a trend it is not strange nor is it a rebellious statement on society, because its not its just normal nowadays.

In the 21st looking at trends, social media is the creator of trends, whether it be started on Facebook, twitter or any other social network it happens. Old media is slowly dying out, not speaking of TV and Film of course because those two media prosper and will always for a long time. I am speaking of Radio, newspaper. Radio is not necessarily dying but it is less popular due to TV and online radio. Newspapers are dying due to online editions, basically what I am saying here is that new media, online newspapers will become more popular in years to come replacing print.

Below is a video, about the mass influence of Social Media

With social media, the audience is seen as passive but as a new media and English student I have to look at these things in depth. What I will say before leaving this post is that new media is the future and old media will always be present, but life will have its ups and downs like new media. Nothing is perfect but as a audience to media, we are reasons it is produced whether it is to make money, persuade us to buy something or join a community, there’s always a purpose. To conclude today, social media and new media is very important to society.

Social Media War With ISIS Propaganda

ISIS

Today in the world of politics the world faces many issues with regard to the threat of propaganda and war on the horizon when we look at the situation in the Syria and Iraq with regard to the terrorist organisation that is ISIS or referred also as ISIL and the Islamic state of Iraq and Syria. The situation with ISIS is of international and domestic concern due to the rising strength and threat that ISIS possesses. What is most concerning from my point of view is its propaganda machine on social media and how ISIS masterfully manipulates the media and how it encourages people from all around to fight with the Islamic state.

The Islamic state uses many of the most popular of social media platforms to advertise their ideology and propaganda to the world for everyone to see. There aim is simple to recruit fighters from Muslim communities but also importantly ISIS social media targets western people, in particular the Islamic state appeal to people that have been abused by society due to their religion or other. The Islamic State regularly posts updates and propaganda material on a daily basis in order to branch out and recruit and  “Influence” as many people as it can due to its need of fighters in the regions of Syria and Iraq. Islamic state uses media to recruit western fighters to fight the coalition and international community which includes the United States, Britain, France, Germany, Russia and Jordan among many other countries. The fight is intensifying between the coalition and ISIS but so is the war on tackling ISIS on social media platforms.

The video above shows how ISIS are using social media especially Twitter to subject people and influence people from the west to fight with ISIS in Syria and Iraq. ISIS have a strong control on the way they run their social media campaign and this is especially true when you look at the difficulties Twitter and other social media platforms have in  fighting these pages and profiles.

The ISIS propaganda machine is a strong element, severely crucial to their organisation because they recruit fighters primarily through social media and propaganda to fight the coalition and Syrian and Iraq army. Examples of their propaganda is ever evident in the news for example we can look at how ISIS uses “Violence” to influence fighters to come and fight with them. An example of this is the brutality of ISIS execution videos most notably the beheadings of western Journalists by the masked Islamic state terrorist “Jihadi John” who has recently been identified as Muhammad Emwazi who originates from London, UK. The videos are very distressing and very disturbing but its these execution videos that not only recruit foreign fighters but it sends out a chilling message to the international community and world of the threat of ISIS in our countries that we live in.

Jihadi JohnJihadi John’s image is used as a tool to strike fear to the international community and anyone that challenges ISIS, the videos are sheer propaganda through their depiction of brutal inhumanity and disregard to the innocent in the videos. What ISIS does is that it uploads these videos and within seconds the videos are headline news on social media and TV. Throughout its campaign ISIS implies professional editing of its videos. ISIS regularly posts genocidal vidoes including mass executions, and other despicable and evil videos.

Below is an example of a twitter ISIS account

Source: http://www.ibtimes.com/centcom-twitter-hack-official-account-back-online-after-breach-isis-sympathizers-1781040
Source: http://www.ibtimes.com/centcom-twitter-hack-official-account-back-online-after-breach-isis-sympathizers-1781040
Source: https://ibrabo.wordpress.com/2014/04/03/the-new-battleground-for-isis-facebook/
Source: https://ibrabo.wordpress.com/2014/04/03/the-new-battleground-for-isis-facebook/

ISIS uses Twitter and Facebook regularly to post updates and propaganda videos to these accounts which is highly of concern to the international community.

TACKLING ISIS’s SOCIAL MEDIA CAMPAIGN

The international community is tackling the threat of ISIS on the grounds in Syria and Iraq but the war on social media is proving a difficult war due to the fact ISIS are constantly creating new accounts throughout the world which makes it difficult in defeating ISIS on the internet and on social media platforms. The world is not afraid of ISIS and so the fight is being delivered to ISIS. Twitter and Facebook are fighting hard to tackle ISIS media on social media. Over a thousand ISIS accounts are taken down each day on twitter but the problem here is that they are created again. Spreading of videos is being censored and the crimes to which ISIS activate has been intensified. https://ibrabo.wordpress.com/2014/04/03/the-new-battleground-for-isis-facebook/ Blog covers the war with ISIS on Facebook, it is a great read especially because it deals with Facebooks war on ISIS and how ISIS advertises itself on Facebook. Worth noting also the hacking group named “Anonymous” are also helping in the fight against ISIS on social media. The group currently has intercepted and taken down numerous ISIS accounts and also maybe giving location of ISIS members, militants.

The organization named SITE is an monitoring intelligence group that pushes major social media sites like Facebook and Twitter to become stricter, take down and degrade ISIS accounts. Link to page https://news.siteintelgroup.com/

So to finish off, ISIS has certainly caused international concern on social media through its propaganda and brutal videos but as we can see looking to the future it will be a long war with ISIS but it will be  Inevitable ISIS will be defeated and destroyed on social media and the world. Good will prevail in the world, and ISIS propaganda and militant will be ridden from this earth forever.


Trends; The Good and Bad

Source: www.emarkable.ie
Source: http://www.emarkable.ie

Trends today is ever evident in the medium of the world-wide web. Such trends have paved the way for us to communicate with each other and to follow trends and norms within the social media platforms. Trends according to social media, are tools or fashion that influences people how to behave or to become involved within that trend. Such trends are vast, examples of trends include Instagram posting, twitter use and online Facebook activity of posting such content which is a trend in itself. I want to look briefly at trends, the good and.

Instagram

Instagram is photo sharing, video sharing social media platform that allows people to post high quality photos through filters which provides excellent quality to the photos. Instagram can upload photo, post within seconds. The popularity of Instagram is massive and indeed more popular than Facebook because of its easy accessibility due to it being directed at mobile, iPhone and tablet users. People can upload photos within seconds from their device. However the downside to Instagram is the matter of professionalism because anyone who posts on Instagram are allowed to edit and add professional effects to their photos, this raises the question does this platform replace professional photography, the answer is probably no, but it is a question to be respected because with such a vast amount of users professionalism can be altered and subjected. But with regard to speaking of Instagram we have to acknowledge the benefits;

  • Connectivity through photos and videos
  • High Quality produced photos
  • Filter effects
  • Useful for photographers and artistes and general public
  • Used as a promotional and marketing device

Instagram_logo

Facebook and the Viral Trend

Facebook as we have discussed we a massive social media giant with an online magnitude of 1 billion users worldwide. The Facebook machine is a great benefit to everyone who uses it. The Facebook trend spanned early in the 21st century and today it is so powerful its trend is a machine particular when discussing Facebook and its popularity of Trends we have to look and acknowledge its Viral Trends influence on its audience .

Trends include the Ice Bucket Challenge, the “Selfie”, and the norm of posting statuses about what we are doing etc. The ALS Ice Bucket Challenge presented a trend that started in 2014, and it raised awareness for ALS disease which was a great viral trend that was for a very good cause. But I want to look at the bad side to media influence, trend influence, I want to look at the “Neck Nomination” which was a viral trend that caused uproar due to its stupidity and utter danger. The idea was one erson, who was nominated by a friend had to drink an alcoholic beverage in one go. When finished the nominated person you go on to nominate someone, others. Others followed the trend in some cases there was fatal consequences because several people died in relation to the neck nomination challenge. The video bellow centres on the Neck Nomination Trend and its connection to 5 deaths.

As above you can see the obvious danger of the Neck Nomination viral trend, this being a viral danger.

Other trends include Youtube, Linkdn,other and Twitter which in particular is very popular regarding hashtag trends. So what we can say here regarding trends, viral on the web, on social media, they do present great benefits in terms of it important message and its importance in raising awareness on important issues in society. However, trends have their downside like anything else, so we have to be consciously aware and to be cautious, aware in terms of what these trends do and their dangers toward ourselves, influence and in general society. Tune in next week where I will delving into the issue of war on social media platforms.