The Music Video and its effect on the adolescent Female body


The worldwide media phenomenon has taken the world by the neck and surely the effects on the viewership of such media such as social media and music videos, TV and movies have a detrimental effect are evident. We have to look at the music industry for example as a core media phenomenon that not only gives us music but gives us subliminal media messages. The good of music industry is that it provides us with satisfaction entertainment wise however the other end of the sword is the effects it has and influences it has on its audience, in particular its effects on Female body image.

The modern day music industry boomed in the 1980’s due to the introduction of MTV,  a music TV station and platform which provided youth with easy access to music especially pop and rap which grew in popularity in the 1990’s and this appealed to a wide audience of teenagers and adolescents due to MTV in some regard. Over the next 25 years, the music industry grew in strength and in order for it to prosper it breached out to other platforms that being YouTube especially which was a major and still a major player for music videos and their profits. And it was MTV that had a major impact on the music world, as Randy Otis notes on MTV and its impact ” One station that has had a great impact on American culture is MTV, or music television. It arrived in 1981 and sparked a whole host of studies examining a wide range of topics. The station has since changed so that it is now more of a reality channel than music video, but it marked the beginning of a new era of that aspect of television. With the international growth of MTV’s popularity, its influence has become a world-wide phenomenon. Even in 1996, there was evidence that showed that African American teenagers watched approximately 3.3 hours of music videos per day (Peterson, Wingood, DiClemente, Harrington, Davies 2007″ Link to article: http://

Nowadays the music industry is ever strong before but it comes with a cost, old music is dying along with traditional and honest music that depicts great music and doesn’t focus on the exterior like body images and looks. I want to look at body image. In the music industry, the business through its videos depict the following representation of the female body:

  • False image of the female body
  • What is beautiful and what is not
  • Sexual desire
  • Lust
  • False images and depiction of the female body
  • Sexual need
  • Money represented with female body
  • Exaggerated and fake illusions of the female body
  • Manipulation of female conscious on female body image

The representation of women in music videos tells women what is beautiful, what is not, how to look “good” and to alter and change images on the body. Like in the model world women look to it and contemplate what is beautiful and not. Videos by Nicki Minaj and Britney Spears among many others fuel the female representation epidemic in terms of their own body image and lyric. The video below is an example of the female body representation in terms of sexual appeal and body image.

The video depicts an example of music industry depiction of female body, in that the female body can be used as a weapon to lure men into a trap. It’s a formulae used by music videos on a regular basis. The video is extremely bleak and it’s a sad epidemic in the music world, which has to be changed but I am afraid to say the effects on women from music videos has been very impactful that it will never change and the music world and its videos will continue to tell you what is right and what is beautiful in body images and it will obviously turn the tables and tell us that being “not beautiful” is the real beauty.
The video below is another example of body image influence on the adolescent female body. The video is of Australian born rapping sensation Iggy Azalea and Latin superstar Jennifer Lopez dancing seductively while embracing and flaunting their very beautiful “Booty”. the video says well its nice to have a big booty which every man wants and desires. Having a big booty is sexy and outstanding. Don’t get me wrong I think its beautiful but the approach the video adapts is very shallow and bleak. It says in its lyrics “Its his birthday, give him whatever he asks for”. It’s on the lines of pornographer In terms of the video images and lyrics, its a sad realisation that this is music industry of today. It is not entertaining music,  it is sex exploitation on camera for profit.

The music industry is only in existence due to profit and once a formulae works and earns profit the music industry it will repeat that formula through using images of the female body. In brief, the music videos do not influence every women, it is not possible but to a large majority it does and especially on youth because youth are very vulnerable and passive to such images in Music videos. Its a danger but the music machine will not stop, and that is a sad realisation. In conclusion the videos do have an effect on the adolescent female body because girls and women of today are severely conscious of body image which to an extent is healthy but in other cases it can become unhealthy trying to live up to music videos “allusions” and depictions of the female body. Overall as media consumers both male and female we have to become more conscious and aware of the music media videos of manipulation in terms of female body images because it is just not real in reality.


Social Media War With ISIS Propaganda


Today in the world of politics the world faces many issues with regard to the threat of propaganda and war on the horizon when we look at the situation in the Syria and Iraq with regard to the terrorist organisation that is ISIS or referred also as ISIL and the Islamic state of Iraq and Syria. The situation with ISIS is of international and domestic concern due to the rising strength and threat that ISIS possesses. What is most concerning from my point of view is its propaganda machine on social media and how ISIS masterfully manipulates the media and how it encourages people from all around to fight with the Islamic state.

The Islamic state uses many of the most popular of social media platforms to advertise their ideology and propaganda to the world for everyone to see. There aim is simple to recruit fighters from Muslim communities but also importantly ISIS social media targets western people, in particular the Islamic state appeal to people that have been abused by society due to their religion or other. The Islamic State regularly posts updates and propaganda material on a daily basis in order to branch out and recruit and  “Influence” as many people as it can due to its need of fighters in the regions of Syria and Iraq. Islamic state uses media to recruit western fighters to fight the coalition and international community which includes the United States, Britain, France, Germany, Russia and Jordan among many other countries. The fight is intensifying between the coalition and ISIS but so is the war on tackling ISIS on social media platforms.

The video above shows how ISIS are using social media especially Twitter to subject people and influence people from the west to fight with ISIS in Syria and Iraq. ISIS have a strong control on the way they run their social media campaign and this is especially true when you look at the difficulties Twitter and other social media platforms have in  fighting these pages and profiles.

The ISIS propaganda machine is a strong element, severely crucial to their organisation because they recruit fighters primarily through social media and propaganda to fight the coalition and Syrian and Iraq army. Examples of their propaganda is ever evident in the news for example we can look at how ISIS uses “Violence” to influence fighters to come and fight with them. An example of this is the brutality of ISIS execution videos most notably the beheadings of western Journalists by the masked Islamic state terrorist “Jihadi John” who has recently been identified as Muhammad Emwazi who originates from London, UK. The videos are very distressing and very disturbing but its these execution videos that not only recruit foreign fighters but it sends out a chilling message to the international community and world of the threat of ISIS in our countries that we live in.

Jihadi JohnJihadi John’s image is used as a tool to strike fear to the international community and anyone that challenges ISIS, the videos are sheer propaganda through their depiction of brutal inhumanity and disregard to the innocent in the videos. What ISIS does is that it uploads these videos and within seconds the videos are headline news on social media and TV. Throughout its campaign ISIS implies professional editing of its videos. ISIS regularly posts genocidal vidoes including mass executions, and other despicable and evil videos.

Below is an example of a twitter ISIS account


ISIS uses Twitter and Facebook regularly to post updates and propaganda videos to these accounts which is highly of concern to the international community.


The international community is tackling the threat of ISIS on the grounds in Syria and Iraq but the war on social media is proving a difficult war due to the fact ISIS are constantly creating new accounts throughout the world which makes it difficult in defeating ISIS on the internet and on social media platforms. The world is not afraid of ISIS and so the fight is being delivered to ISIS. Twitter and Facebook are fighting hard to tackle ISIS media on social media. Over a thousand ISIS accounts are taken down each day on twitter but the problem here is that they are created again. Spreading of videos is being censored and the crimes to which ISIS activate has been intensified. Blog covers the war with ISIS on Facebook, it is a great read especially because it deals with Facebooks war on ISIS and how ISIS advertises itself on Facebook. Worth noting also the hacking group named “Anonymous” are also helping in the fight against ISIS on social media. The group currently has intercepted and taken down numerous ISIS accounts and also maybe giving location of ISIS members, militants.

The organization named SITE is an monitoring intelligence group that pushes major social media sites like Facebook and Twitter to become stricter, take down and degrade ISIS accounts. Link to page

So to finish off, ISIS has certainly caused international concern on social media through its propaganda and brutal videos but as we can see looking to the future it will be a long war with ISIS but it will be  Inevitable ISIS will be defeated and destroyed on social media and the world. Good will prevail in the world, and ISIS propaganda and militant will be ridden from this earth forever.