The Music Video and its effect on the adolescent Female body


The worldwide media phenomenon has taken the world by the neck and surely the effects on the viewership of such media such as social media and music videos, TV and movies have a detrimental effect are evident. We have to look at the music industry for example as a core media phenomenon that not only gives us music but gives us subliminal media messages. The good of music industry is that it provides us with satisfaction entertainment wise however the other end of the sword is the effects it has and influences it has on its audience, in particular its effects on Female body image.

The modern day music industry boomed in the 1980’s due to the introduction of MTV,  a music TV station and platform which provided youth with easy access to music especially pop and rap which grew in popularity in the 1990’s and this appealed to a wide audience of teenagers and adolescents due to MTV in some regard. Over the next 25 years, the music industry grew in strength and in order for it to prosper it breached out to other platforms that being YouTube especially which was a major and still a major player for music videos and their profits. And it was MTV that had a major impact on the music world, as Randy Otis notes on MTV and its impact ” One station that has had a great impact on American culture is MTV, or music television. It arrived in 1981 and sparked a whole host of studies examining a wide range of topics. The station has since changed so that it is now more of a reality channel than music video, but it marked the beginning of a new era of that aspect of television. With the international growth of MTV’s popularity, its influence has become a world-wide phenomenon. Even in 1996, there was evidence that showed that African American teenagers watched approximately 3.3 hours of music videos per day (Peterson, Wingood, DiClemente, Harrington, Davies 2007″ Link to article: http://

Nowadays the music industry is ever strong before but it comes with a cost, old music is dying along with traditional and honest music that depicts great music and doesn’t focus on the exterior like body images and looks. I want to look at body image. In the music industry, the business through its videos depict the following representation of the female body:

  • False image of the female body
  • What is beautiful and what is not
  • Sexual desire
  • Lust
  • False images and depiction of the female body
  • Sexual need
  • Money represented with female body
  • Exaggerated and fake illusions of the female body
  • Manipulation of female conscious on female body image

The representation of women in music videos tells women what is beautiful, what is not, how to look “good” and to alter and change images on the body. Like in the model world women look to it and contemplate what is beautiful and not. Videos by Nicki Minaj and Britney Spears among many others fuel the female representation epidemic in terms of their own body image and lyric. The video below is an example of the female body representation in terms of sexual appeal and body image.

The video depicts an example of music industry depiction of female body, in that the female body can be used as a weapon to lure men into a trap. It’s a formulae used by music videos on a regular basis. The video is extremely bleak and it’s a sad epidemic in the music world, which has to be changed but I am afraid to say the effects on women from music videos has been very impactful that it will never change and the music world and its videos will continue to tell you what is right and what is beautiful in body images and it will obviously turn the tables and tell us that being “not beautiful” is the real beauty.
The video below is another example of body image influence on the adolescent female body. The video is of Australian born rapping sensation Iggy Azalea and Latin superstar Jennifer Lopez dancing seductively while embracing and flaunting their very beautiful “Booty”. the video says well its nice to have a big booty which every man wants and desires. Having a big booty is sexy and outstanding. Don’t get me wrong I think its beautiful but the approach the video adapts is very shallow and bleak. It says in its lyrics “Its his birthday, give him whatever he asks for”. It’s on the lines of pornographer In terms of the video images and lyrics, its a sad realisation that this is music industry of today. It is not entertaining music,  it is sex exploitation on camera for profit.

The music industry is only in existence due to profit and once a formulae works and earns profit the music industry it will repeat that formula through using images of the female body. In brief, the music videos do not influence every women, it is not possible but to a large majority it does and especially on youth because youth are very vulnerable and passive to such images in Music videos. Its a danger but the music machine will not stop, and that is a sad realisation. In conclusion the videos do have an effect on the adolescent female body because girls and women of today are severely conscious of body image which to an extent is healthy but in other cases it can become unhealthy trying to live up to music videos “allusions” and depictions of the female body. Overall as media consumers both male and female we have to become more conscious and aware of the music media videos of manipulation in terms of female body images because it is just not real in reality.


Trends; The Good and Bad


Trends today is ever evident in the medium of the world-wide web. Such trends have paved the way for us to communicate with each other and to follow trends and norms within the social media platforms. Trends according to social media, are tools or fashion that influences people how to behave or to become involved within that trend. Such trends are vast, examples of trends include Instagram posting, twitter use and online Facebook activity of posting such content which is a trend in itself. I want to look briefly at trends, the good and.


Instagram is photo sharing, video sharing social media platform that allows people to post high quality photos through filters which provides excellent quality to the photos. Instagram can upload photo, post within seconds. The popularity of Instagram is massive and indeed more popular than Facebook because of its easy accessibility due to it being directed at mobile, iPhone and tablet users. People can upload photos within seconds from their device. However the downside to Instagram is the matter of professionalism because anyone who posts on Instagram are allowed to edit and add professional effects to their photos, this raises the question does this platform replace professional photography, the answer is probably no, but it is a question to be respected because with such a vast amount of users professionalism can be altered and subjected. But with regard to speaking of Instagram we have to acknowledge the benefits;

  • Connectivity through photos and videos
  • High Quality produced photos
  • Filter effects
  • Useful for photographers and artistes and general public
  • Used as a promotional and marketing device


Facebook and the Viral Trend

Facebook as we have discussed we a massive social media giant with an online magnitude of 1 billion users worldwide. The Facebook machine is a great benefit to everyone who uses it. The Facebook trend spanned early in the 21st century and today it is so powerful its trend is a machine particular when discussing Facebook and its popularity of Trends we have to look and acknowledge its Viral Trends influence on its audience .

Trends include the Ice Bucket Challenge, the “Selfie”, and the norm of posting statuses about what we are doing etc. The ALS Ice Bucket Challenge presented a trend that started in 2014, and it raised awareness for ALS disease which was a great viral trend that was for a very good cause. But I want to look at the bad side to media influence, trend influence, I want to look at the “Neck Nomination” which was a viral trend that caused uproar due to its stupidity and utter danger. The idea was one erson, who was nominated by a friend had to drink an alcoholic beverage in one go. When finished the nominated person you go on to nominate someone, others. Others followed the trend in some cases there was fatal consequences because several people died in relation to the neck nomination challenge. The video bellow centres on the Neck Nomination Trend and its connection to 5 deaths.

As above you can see the obvious danger of the Neck Nomination viral trend, this being a viral danger.

Other trends include Youtube, Linkdn,other and Twitter which in particular is very popular regarding hashtag trends. So what we can say here regarding trends, viral on the web, on social media, they do present great benefits in terms of it important message and its importance in raising awareness on important issues in society. However, trends have their downside like anything else, so we have to be consciously aware and to be cautious, aware in terms of what these trends do and their dangers toward ourselves, influence and in general society. Tune in next week where I will delving into the issue of war on social media platforms.

The Darkside of Social Media; Cyberbullying



Today in the world our lives are revolved and documented through the medium of the Internet. All we do, including work and social interaction is done on social media platforms such as Facebook, Twitter, Google+ etc. We today, especially teenagers consistently and continuously use social media to chat and interact with fellow friends and people. The social media world however presents a great problem, as it is said with anything powerful and vast there is always a rising problem. In this case I want to look at c because it is a major epidemic when it comes to social media and its influence on people.


Today in our society we do much of our interaction through Facebook, Twitter and Google+ etc. which creates a connection between people from different regions and cultures however this vast connection and connectivity creates a looming and very problematic, serious problem. Cyberbullying is basically the term which describes the use of technology to abuse and harass other people in a deliberate manner. With social media platforms such as Facebook, this is quite evident within its organization. When we look at the figures of Facebook and Twitter, we can see the problems with cyberbullying because the more people you have on one particular social media site then the more problems you will have with Cyberbullying.

The Social Media boom has created great opportunities but Cyberbullying remains n. Cyber bullying has caused great dismay and doubt within the social media world because some incidents involving online harassment and invasion of privacy has led to very tragic and upsetting conclusions. And its the use of Facebook, Twitter and Google+ that people use in order to attack someone emotionally because of personal reasons and this is detrimental to the victim because word spreads so quickly on social media. When information is dispersed, whether it be gossip or personal, this information cannot be deleted nor erased because social media, world-wide web is so powerful that it cannot be deleted, it is impossible. People have been subjected and harassed on-line due or in relation to the following;

  • Ethnicity
  • Sexual Orientation
  • Religion
  • Looks and appearance
  • Obesity
  • Popularity
  • School  (Teenagers particularly are discussed in relation to Cyberbullying)
  • Skin Colour
  • Jealousy
  • Etc..

There is many cases that highlight the problem of social media and cyberbullying. One case in particular that falls under the realm of the cyberbullying epidemic is the suicide of Tyler Clementi. The video above explains what happened. Tyler Clementi committed suicide in 2010, September due to the fact his roommate leaked his sexual encounters with another man onto the web. The culprit, Tyler’s College roommate Dharun Ravi had leaked live video camera in their room computer. The live video was leaked online by Ravi, which depicted Tyler and his partner kissing for the first time. Ravi also used his Twitter account to show people how to access the camera in order to see Clementi and his male partner. Shortly after Tyler found out, he committed suicide by jumping of the Washington Bridge. The case raised attention to the subject of cyberbullying and its dangers but also to the LGBT organization over the issue of it being a hate crime because Tyler was homosexual. Other cases include Jessica Logan, Amanda Todd, all which underline the seriousness of cyberbullying and how it can affect and certainly endanger people subjected to cyberbullying. Cyberbullying aside from Suicide leads to depression along with suicide thoughts and also loneliness and feeling worthless. Below is a video is a short film highlighting Cyberbullying.

Looking to the Future; Cyberbullying

We may ask ourselves why do such fellow human beings do such things to one other, why do people revel in humiliating and shaming another human, making them feel worthless. I for one will take a stand and will always highlight cyberbullying because we live in such a vast and dependent that information can be corrupted and people get hurt in the process, often leading to tragic ends. The people that have died as a result from social media bullying, cyberbullying again makes up question what should be done. What has to be done is that we need to tackle social media harder, we have to enforce authority on those that set out to hurt others. We have to raise awareness and also society has to be and support those who are struggling in life because of cyber bullying. Social will grow and so will cyberbullying will become more of a problem, cyberbullying will always be present, it will never be eliminated but what we have to do is contain and limit cyberbullying, and punish those who corrupt and abuse other people due to their naivety and crudeness. I look to the future of social media with open eyes, do the same, always be aware of the dangers of social media. And if you know of someone that is being cyberbullied step in and take action, and if you know of someone that is cyberbullying report them as soon as possibly because that is the good thing to do. We will stand and fight cyberbullying as a society. Thanks folks tune in next week where I will be doing trends on social media next week, the good and bad side of trends!

Media Influence and Growth



The media of today is certainly influential to mass audiences without a doubt and its this influence that creates advantages and disadvantages in society. The Media of today has certainly gained an edge due to the worlds developments in technology, and the rapidly growing popularity in social media. The growth of the social media boom stems from the very beginning of the 21st century and since then we have certainly seen a surge in media, both old and new media. The effects of this popularity and growing phenomenon has become influential to its audience. The growth of media without a doubt has indeed grown in magnitude in the last couple of years due to the developments in computer and cellular technology which has led to the growth and influence on us, the people. Not only does this new media influence us but the old media still to this day remains as powerful and influential to us as a audience. Old media that being TV, film and radio, print are all to this day very influential through its messages and discussions.

New Media on the other hand has created a world of its own, sort of an allusion. New Media includes Social networking sites such as Facebook, Twitter and Flickr etc.. This growth has not only effected us but has carved out a pattern of trends that control and tell us what is what and wrong for example trends such as Selfies, fashion trends etc.. New Media is very influential because it creates a basis for people to express their opinions, share their stories, interact and connect with people. It also gives people the freedom of speech but censorship comes into the equation. The following chart below shows the amount of people using social media platforms.


The Figure above shows the worldwide popularity and vast power that social media controls over the world. This growth emphasises how popular social media is. This massive magnitude in new media and old media leads to many benefits but many problems such as the following which I will go into detail on some in the future of the site;

  • Anti-Social Behaviour
  • Addiction
  • Vague image of the world
  • Attitudes are altered
  • Copyright theft
  • unproductivity
  • Controlled consumers
  • loss of professionalism
  • Terrorist propaganda
  • Crime
  • Brainwashing Images
  • Fake Illusion of the World

Not only is new media ever so influential but old media such as TV and film certainly undermines its audience because both mediums are fuelled by profit and both mediums are directed at passive audiences, Both TV and film represent vague reflections of the world but we can argue against that but we can say that they are flaws in both medium.

Music Industry

The music industry is certainly a powerful industry in todays world. But because I am looking at its influence of media and its problems I want to express that the media industry is highly corrupt, riddled with problems and its images certainly paint a bleak and shallow picture of the world we live in. Some music is influential and it appeals to mass audiences but the meaning of majority of songs and visuals within the music industry are highly controversial because they represent desires such as lust, the sexual pleasurable female body, greed and money along with many other vague mirror representations of the world we live in. I want to look briefly at the song Blurred Lines. The song was written by Robin Thicke who also headlines the song and video. I have a big problem with the song especially its video because it is an extremely sexist and subjective song and video. When you look at its content, its lyrics, “you know you want me”, “you know you want it” certainly raises issues about the intentions of the artist. The video basically depicts women as being objects of sex, there bodies and nature subjected to the audience. The video basically expresses all women are flirty, seek attention and are submissive and passive with perfect bodies. Many people have argued about this but it is a good example of how subjective the music industry can be.

The Music industry tells us how to look, how to behave, what is right and wrong. The music industry creates the illusion of what we should look like and this influences the audience to attain these images and try and live up to the expectations presented by images in videos and lyrics, this is a problem because it is influencing people in behaviour and presentation. However some artists do go against trend such as Adele, who represents that no one is perfect and her music is honest and not filled with materialistic and sexual need and satisfaction. Overall what my point is media has grown massively in the past decade especially new media. This media growth influences audiences how to feel and look but also this media influence creates a lot of mass issues that have to be addressed because of the evident effects it has on peoples lives.