Media Influence: Society

Source: irish21stcenturystudents.blogspot.com

Social Media: Society

Media influence as discussed throughout the weeks has covered the issue of media influence on its audience both the positives and the negatives. Society adapts to growing technology and so does technology to society. With every large media outlet, comes advantages and disadvantages.

In the modern world we are confined to our space, our surroundings but what media does is that it helps us branch out for example Facebook does this without a doubt because communication is the staple basis of Facebook and the same applies to Twitter, and Instagram. These social networks pave the way for a one world culture of social network users. The problem is the downsides such as Bullying, a mere image of the world, depression, etc. The world moves forward and so does humanity with internet and world wide web.

Looking to old media we have our advantages of course like social networking, with the downsides always ever present and alarming. Old media such as TV and Film prove today that marketing of audiences is the purpose of old media, like new. TV and Films have long been discussed general in terms of purpose and content. What TV and Film does is that it expresses human themes, its realism and covers day to day events. However some exploit the means of marketing an audience. As a result people become almost brainwashed in a dramatic effect because old media and new media tells us almost what is normal and what is wrong. For example taking numerous selfies at a time is normal nowadays but go back ten years ago seeing someone taking selfies of themselves would certainly be seen as out of the ordinary and against the trend. Trends tells us what and what is not in trend. To be in trend is to be hip, to be out of trend is to be seen as bizarre and strange in the 21st century. Even groups of people that become apart of a subculture, is all a trend it is not strange nor is it a rebellious statement on society, because its not its just normal nowadays.

In the 21st looking at trends, social media is the creator of trends, whether it be started on Facebook, twitter or any other social network it happens. Old media is slowly dying out, not speaking of TV and Film of course because those two media prosper and will always for a long time. I am speaking of Radio, newspaper. Radio is not necessarily dying but it is less popular due to TV and online radio. Newspapers are dying due to online editions, basically what I am saying here is that new media, online newspapers will become more popular in years to come replacing print.

Below is a video, about the mass influence of Social Media

With social media, the audience is seen as passive but as a new media and English student I have to look at these things in depth. What I will say before leaving this post is that new media is the future and old media will always be present, but life will have its ups and downs like new media. Nothing is perfect but as a audience to media, we are reasons it is produced whether it is to make money, persuade us to buy something or join a community, there’s always a purpose. To conclude today, social media and new media is very important to society.

The Music Video and its effect on the adolescent Female body

Source: http://lukemusicvid.blogspot.ie/2011/10/gender-representation-in-music-videos.html

The worldwide media phenomenon has taken the world by the neck and surely the effects on the viewership of such media such as social media and music videos, TV and movies have a detrimental effect are evident. We have to look at the music industry for example as a core media phenomenon that not only gives us music but gives us subliminal media messages. The good of music industry is that it provides us with satisfaction entertainment wise however the other end of the sword is the effects it has and influences it has on its audience, in particular its effects on Female body image.

The modern day music industry boomed in the 1980’s due to the introduction of MTV,  a music TV station and platform which provided youth with easy access to music especially pop and rap which grew in popularity in the 1990’s and this appealed to a wide audience of teenagers and adolescents due to MTV in some regard. Over the next 25 years, the music industry grew in strength and in order for it to prosper it breached out to other platforms that being YouTube especially which was a major and still a major player for music videos and their profits. And it was MTV that had a major impact on the music world, as Randy Otis notes on MTV and its impact ” One station that has had a great impact on American culture is MTV, or music television. It arrived in 1981 and sparked a whole host of studies examining a wide range of topics. The station has since changed so that it is now more of a reality channel than music video, but it marked the beginning of a new era of that aspect of television. With the international growth of MTV’s popularity, its influence has become a world-wide phenomenon. Even in 1996, there was evidence that showed that African American teenagers watched approximately 3.3 hours of music videos per day (Peterson, Wingood, DiClemente, Harrington, Davies 2007″ Link to article: http://https://otisrandy.wordpress.com/2012/12/14/rap-videos-and-the-effect-on-female-adolescent-body-image/

Nowadays the music industry is ever strong before but it comes with a cost, old music is dying along with traditional and honest music that depicts great music and doesn’t focus on the exterior like body images and looks. I want to look at body image. In the music industry, the business through its videos depict the following representation of the female body:

• False image of the female body
• What is beautiful and what is not
• Sexual desire
• Lust
• False images and depiction of the female body
• Sexual need
• Money represented with female body
• Exaggerated and fake illusions of the female body
• Manipulation of female conscious on female body image

The representation of women in music videos tells women what is beautiful, what is not, how to look “good” and to alter and change images on the body. Like in the model world women look to it and contemplate what is beautiful and not. Videos by Nicki Minaj and Britney Spears among many others fuel the female representation epidemic in terms of their own body image and lyric. The video below is an example of the female body representation in terms of sexual appeal and body image.

The video depicts an example of music industry depiction of female body, in that the female body can be used as a weapon to lure men into a trap. It’s a formulae used by music videos on a regular basis. The video is extremely bleak and it’s a sad epidemic in the music world, which has to be changed but I am afraid to say the effects on women from music videos has been very impactful that it will never change and the music world and its videos will continue to tell you what is right and what is beautiful in body images and it will obviously turn the tables and tell us that being “not beautiful” is the real beauty.
The video below is another example of body image influence on the adolescent female body. The video is of Australian born rapping sensation Iggy Azalea and Latin superstar Jennifer Lopez dancing seductively while embracing and flaunting their very beautiful “Booty”. the video says well its nice to have a big booty which every man wants and desires. Having a big booty is sexy and outstanding. Don’t get me wrong I think its beautiful but the approach the video adapts is very shallow and bleak. It says in its lyrics “Its his birthday, give him whatever he asks for”. It’s on the lines of pornographer In terms of the video images and lyrics, its a sad realisation that this is music industry of today. It is not entertaining music,  it is sex exploitation on camera for profit.

The music industry is only in existence due to profit and once a formulae works and earns profit the music industry it will repeat that formula through using images of the female body. In brief, the music videos do not influence every women, it is not possible but to a large majority it does and especially on youth because youth are very vulnerable and passive to such images in Music videos. Its a danger but the music machine will not stop, and that is a sad realisation. In conclusion the videos do have an effect on the adolescent female body because girls and women of today are severely conscious of body image which to an extent is healthy but in other cases it can become unhealthy trying to live up to music videos “allusions” and depictions of the female body. Overall as media consumers both male and female we have to become more conscious and aware of the music media videos of manipulation in terms of female body images because it is just not real in reality.

The Music Video and Its Effects on The Female Adolescent Body

Source: http://lukemusicvid.blogspot.ie/2011/10/gender-representation-in-music-videos.html

The worldwide media phenomenon has taken the world by the neck and surely the effects on the viewership of such media such as social media and music videos, TV and movies have a detrimental effect are evident. We have to look at the music industry for example as a core media phenomenon that not only gives us music but gives us subliminal media messages. The good of music industry is that it provides us with satisfaction entertainment wise however the other end of the sword is the effects it has and influences it has on its audience, in particular its effects on Female body image.

The modern day music industry boomed in the 1980’s due to the introduction of MTV,  a music TV station and platform which provided youth with easy access to music especially pop and rap which grew in popularity in the 1990’s and this appealed to a wide audience of teenagers and adolescents due to MTV in some regard. Over the next 25 years, the music industry grew in strength and in order for it to prosper it breached out to other platforms that being YouTube especially which was a major and still a major player for music videos and their profits. And it was MTV that had a major impact on the music world, as Randy Otis notes on MTV and its impact ” One station that has had a great impact on American culture is MTV, or music television. It arrived in 1981 and sparked a whole host of studies examining a wide range of topics. The station has since changed so that it is now more of a reality channel than music video, but it marked the beginning of a new era of that aspect of television. With the international growth of MTV’s popularity, its influence has become a world-wide phenomenon. Even in 1996, there was evidence that showed that African American teenagers watched approximately 3.3 hours of music videos per day (Peterson, Wingood, DiClemente, Harrington, Davies 2007″ Link to article: <a href=”http://https://otisrandy.wordpress.com/2012/12/14/rap-videos-and-the-effect-on-female-adolescent-body-image/”>http://https://otisrandy.wordpress.com/2012/12/14/rap-videos-and-the-effect-on-female-adolescent-body-image/</a&gt;

Nowadays the music industry is ever strong before but it comes with a cost, old music is dying along with traditional and honest music that depicts great music and doesn’t focus on the exterior like body images and looks. I want to look at body image. In the music industry, the business through its videos depict the following representation of the female body:
<ul>
<li><em>False image of the female body</em></li>
<li><em>What is beautiful and what is not</em></li>
<li><em>Sexual desire</em></li>
<li><em>Lust</em></li>
<li><em>False images and depiction of the female body</em></li>
<li><em>Sexual need</em></li>
<li><em>Money represented with female body</em></li>
<li><em>Exaggerated and fake illusions of the female body</em></li>
<li><em>Manipulation of female conscious on female body image</em></li>
</ul>
The representation of women in music videos tells women what is beautiful, what is not, how to look “good” and to alter and change images on the body. Like in the model world women look to it and contemplate what is beautiful and not. Videos by Nicki Minaj and Britney Spears among many others fuel the female representation epidemic in terms of their own body image and lyric. The video below is an example of the female body representation in terms of sexual appeal and body image.

The video depicts an example of music industry depiction of female body, in that the female body can be used as a weapon to lure men into a trap. It’s a formulae used by music videos on a regular basis. The video is extremely bleak and it’s a sad epidemic in the music world, which has to be changed but I am afraid to say the effects on women from music videos has been very impactful that it will never change and the music world and its videos will continue to tell you what is right and what is beautiful in body images and it will obviously turn the tables and tell us that being “not beautiful” is the real beauty.
The video below is another example of body image influence on the adolescent female body. The video is of Australian born rapping sensation Iggy Azalea and Latin superstar Jennifer Lopez dancing seductively while embracing and flaunting their very beautiful “Booty”. the video says well its nice to have a big booty which every man wants and desires. Having a big booty is sexy and outstanding. Don’t get me wrong I think its beautiful but the approach the video adapts is very shallow and bleak. It says in its lyrics “Its his birthday, give him whatever he asks for”. It’s on the lines of pornographer In terms of the video images and lyrics, its a sad realisation that this is music industry of today. It is not entertaining music,  it is sex exploitation on camera for profit.

The music industry is only in existence due to profit and once a formulae works and earns profit the music industry it will repeat that formula through using images of the female body. In brief, the music videos do not influence every women, it is not possible but to a large majority it does and especially on youth because youth are very vulnerable and passive to such images in Music videos. Its a danger but the music machine will not stop, and that is a sad realisation. In conclusion the videos do have an effect on the adolescent female body because girls and women of today are severely conscious of body image which to an extent is healthy but in other cases it can become unhealthy trying to live up to music videos “allusions” and depictions of the female body. Overall as media consumers both male and female we have to become more conscious and aware of the music media videos of manipulation in terms of female body images because it is just not real in reality.

Trends; The Good and Bad

Source: http://www.emarkable.ie

Trends today is ever evident in the medium of the world-wide web. Such trends have paved the way for us to communicate with each other and to follow trends and norms within the social media platforms. Trends according to social media, are tools or fashion that influences people how to behave or to become involved within that trend. Such trends are vast, examples of trends include Instagram posting, twitter use and online Facebook activity of posting such content which is a trend in itself. I want to look briefly at trends, the good and.

Instagram

Instagram is photo sharing, video sharing social media platform that allows people to post high quality photos through filters which provides excellent quality to the photos. Instagram can upload photo, post within seconds. The popularity of Instagram is massive and indeed more popular than Facebook because of its easy accessibility due to it being directed at mobile, iPhone and tablet users. People can upload photos within seconds from their device. However the downside to Instagram is the matter of professionalism because anyone who posts on Instagram are allowed to edit and add professional effects to their photos, this raises the question does this platform replace professional photography, the answer is probably no, but it is a question to be respected because with such a vast amount of users professionalism can be altered and subjected. But with regard to speaking of Instagram we have to acknowledge the benefits;

• Connectivity through photos and videos
• High Quality produced photos
• Filter effects
• Useful for photographers and artistes and general public
• Used as a promotional and marketing device

Facebook and the Viral Trend

Facebook as we have discussed we a massive social media giant with an online magnitude of 1 billion users worldwide. The Facebook machine is a great benefit to everyone who uses it. The Facebook trend spanned early in the 21st century and today it is so powerful its trend is a machine particular when discussing Facebook and its popularity of Trends we have to look and acknowledge its Viral Trends influence on its audience .

Trends include the Ice Bucket Challenge, the “Selfie”, and the norm of posting statuses about what we are doing etc. The ALS Ice Bucket Challenge presented a trend that started in 2014, and it raised awareness for ALS disease which was a great viral trend that was for a very good cause. But I want to look at the bad side to media influence, trend influence, I want to look at the “Neck Nomination” which was a viral trend that caused uproar due to its stupidity and utter danger. The idea was one erson, who was nominated by a friend had to drink an alcoholic beverage in one go. When finished the nominated person you go on to nominate someone, others. Others followed the trend in some cases there was fatal consequences because several people died in relation to the neck nomination challenge. The video bellow centres on the Neck Nomination Trend and its connection to 5 deaths.

As above you can see the obvious danger of the Neck Nomination viral trend, this being a viral danger.

Other trends include Youtube, Linkdn,other and Twitter which in particular is very popular regarding hashtag trends. So what we can say here regarding trends, viral on the web, on social media, they do present great benefits in terms of it important message and its importance in raising awareness on important issues in society. However, trends have their downside like anything else, so we have to be consciously aware and to be cautious, aware in terms of what these trends do and their dangers toward ourselves, influence and in general society. Tune in next week where I will delving into the issue of war on social media platforms.

Media Influence and Growth

Source: http://ignitordigital.com/small-business-soc

The media of today is certainly influential to mass audiences without a doubt and its this influence that creates advantages and disadvantages in society. The Media of today has certainly gained an edge due to the worlds developments in technology, and the rapidly growing popularity in social media. The growth of the social media boom stems from the very beginning of the 21st century and since then we have certainly seen a surge in media, both old and new media. The effects of this popularity and growing phenomenon has become influential to its audience. The growth of media without a doubt has indeed grown in magnitude in the last couple of years due to the developments in computer and cellular technology which has led to the growth and influence on us, the people. Not only does this new media influence us but the old media still to this day remains as powerful and influential to us as a audience. Old media that being TV, film and radio, print are all to this day very influential through its messages and discussions.

New Media on the other hand has created a world of its own, sort of an allusion. New Media includes Social networking sites such as Facebook, Twitter and Flickr etc.. This growth has not only effected us but has carved out a pattern of trends that control and tell us what is what and wrong for example trends such as Selfies, fashion trends etc.. New Media is very influential because it creates a basis for people to express their opinions, share their stories, interact and connect with people. It also gives people the freedom of speech but censorship comes into the equation. The following chart below shows the amount of people using social media platforms.

Source: http://wearesocial.net/blog/2014/01/social-digital-mobile-worldwide-2014/

The Figure above shows the worldwide popularity and vast power that social media controls over the world. This growth emphasises how popular social media is. This massive magnitude in new media and old media leads to many benefits but many problems such as the following which I will go into detail on some in the future of the site;

• Anti-Social Behaviour
• Addiction
• Vague image of the world
• Attitudes are altered
• Copyright theft
• unproductivity
• Controlled consumers
• loss of professionalism
• Terrorist propaganda
• Crime
• Brainwashing Images
• Fake Illusion of the World

Not only is new media ever so influential but old media such as TV and film certainly undermines its audience because both mediums are fuelled by profit and both mediums are directed at passive audiences, Both TV and film represent vague reflections of the world but we can argue against that but we can say that they are flaws in both medium.

Music Industry

The music industry is certainly a powerful industry in todays world. But because I am looking at its influence of media and its problems I want to express that the media industry is highly corrupt, riddled with problems and its images certainly paint a bleak and shallow picture of the world we live in. Some music is influential and it appeals to mass audiences but the meaning of majority of songs and visuals within the music industry are highly controversial because they represent desires such as lust, the sexual pleasurable female body, greed and money along with many other vague mirror representations of the world we live in. I want to look briefly at the song Blurred Lines. The song was written by Robin Thicke who also headlines the song and video. I have a big problem with the song especially its video because it is an extremely sexist and subjective song and video. When you look at its content, its lyrics, “you know you want me”, “you know you want it” certainly raises issues about the intentions of the artist. The video basically depicts women as being objects of sex, there bodies and nature subjected to the audience. The video basically expresses all women are flirty, seek attention and are submissive and passive with perfect bodies. Many people have argued about this but it is a good example of how subjective the music industry can be.

The Music industry tells us how to look, how to behave, what is right and wrong. The music industry creates the illusion of what we should look like and this influences the audience to attain these images and try and live up to the expectations presented by images in videos and lyrics, this is a problem because it is influencing people in behaviour and presentation. However some artists do go against trend such as Adele, who represents that no one is perfect and her music is honest and not filled with materialistic and sexual need and satisfaction. Overall what my point is media has grown massively in the past decade especially new media. This media growth influences audiences how to feel and look but also this media influence creates a lot of mass issues that have to be addressed because of the evident effects it has on peoples lives.